adding some character

to a no-nonsense TelCo brand

joined for the characters

Stayed for the great service

Putting a smile on your products, in a literal way. Developing little characters which are attached to certain bundle types. Color-coding our communications, whilst adding personality with a bit of emotion. Let Howard endulge you with the biggest bundle available (mention: this was back in 2021, when 6000 mb was still too much to spend in a month) or make use of Rose's perfectly sized 2000 mb bundle.  

Partners in Creativity

Motion - Dennis Wolzak
Art Direction & Design - Robin Hornman

Challenge

fighting information clutter

As with many TelCo clients, fighting information overload is half of the design work. With a mobile plan, loads of benefits are added. Finding the right USP's to add or subtract from ads can be a real puzzle. When a no-nonsense brand like Hollandsnieuwe joins forces with the USP-kings of TelCo Ziggo, information overload was bound to happen.

Below are examples of how we solved these clutter-campaigns. Either by adding more animation & alteration to suit a general audience and finetuning our targeting strategy to find the Sim Only fans of The Netherlands.

Swiss Sense

Doen wat je droomt

Illustrations

inktober